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project Published on 14 October 2026

infleuntes — virtual influencers: what still has staying power

A project exploring what was a trend and what still has staying power among virtual influencers.

Virtual influencers are characters with a public digital presence, created with 3D animation, computer graphics, image compositing, or generative artificial intelligence. The infleuntes project brings together twelve examples to show what was a trend, what has lost momentum, and what remains relevant. It is a research guide, not a popularity ranking.

For people who create content, the research helps them think beyond appearance: why would someone follow this character? A recognizable face can draw attention, but humor, usefulness, stories, music, or a sense of connection can also give people a reason to return. The guide points out that characters made with artificial intelligence are not necessarily autonomous: people choose their topics, images, words, and partnerships.

To get started, consult the gathered sources and use the practical character worksheet to define an identity and narrative. Look for recent activity and documented commercial presence, without confusing campaigns with audience growth. It is also useful to pay attention to real audience responses: posting often or looking like a real person does not guarantee more followers.

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