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course Published on 25 September 2026

Visual DNA: Art Direction and Branding with AI v6.2

Course covering art direction and branding using AI, version 6.2.

Visual DNA: Direção de Arte e Branding com IA v6.2 is a course with five modules and 15 short lessons. It teaches how to connect a brand’s message with references and visual choices, forming a system that can be explained, applied, and reviewed. The pages contain text, examples, and activities, not recorded video lessons. The Fio Claro case follows two characters defining the look of a fictional visible-mending workshop; the images are illustrations and do not depict real services or results.

For creators and small businesses, the course helps explain design choices and keep different pieces consistent. AI is used to discuss visual directions, prepare image-generation prompts, and create variety while preserving the central elements of the direction. The final project brings together a brand sheet, pillars, references, visual elements, compared images, applications, and a usage guide. The course does not promise sales or automatic emotional responses.

Lessons can be read in sessions of about fifteen minutes. Allow 7–11 hours to complete all the production work, plus time for generation queues and conversations with the audience. You need to know how to save files, use a notes, document, or presentation editor, and have access to an image generator; check your account’s terms. Progress is stored in the browser, and exercises without a produced file remain pending.

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