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Products in the age of AI: how to know what is worth building

A course on how to assess which products are worth building in the age of AI.

“Produtos na era da IA” is a course in three tracks about deciding what is worth building when artificial intelligence makes creating products easier. It covers mindset, opportunity evaluation, distribution, and product design, without teaching programming or model selection.

The course helps assess whether an idea meets a real need, will remain relevant, can be easily copied, and how people will find out about it. It also covers how to show a product’s value, plan its distribution, and improve the experience for the people who use it.

To get started, the source recommends Track 1, about mindset. Throughout the course, pay attention to the questions that help filter ideas, such as how to do a premortem—listing reasons an idea might fail—and plan how to present and launch the product. The modules include examples, prompts, and quick tests.

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