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course Published on 28 September 2026

Products in the age of AI v6: how to know what is worth building

A course on how to assess which products are worth building in the age of AI.

Produtos na era da IA v6 is a course about assessing whether an idea for a digital product or service is worth building. It starts from a simple reality: artificial intelligence has made building easier, but that does not guarantee people will choose what is created. Throughout the lessons, you fill in a worksheet for your idea and assess questions about the opportunity.

The course helps you decide whether to pursue the idea, adjust it, or set it aside. It also invites you to consider what could go wrong and choose a simple test to investigate that within seven days. For learners, the aim is to replace the rush to build with a more careful assessment of the problem, the customers, and how they might find the product.

There are 18 lessons in three modules, each about 15 minutes long. Nothing needs to be installed, and the course works on a phone or computer. To get started, consider whether you have a digital idea and want to know if it is worth the effort. The lessons cover the problem that bothers the customer, what can be copied easily, how to explain the product in one sentence, and how to test an idea with simulated users.

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